Tuesday, 20 July 2010

Yo I'll tell you what I want what I really really want

I had great fun today sharing some of my thoughts on the secrets to success in business with a group of really inspiring Mums who are managing to have their cake and eat it (literally and metaphorically). Seriously I mean create some of their identity through doing something they love and spend time with their children. We also enjoyed the most fabulous looking and scrumptious tasting cupcakes made by Louisa so any MTBHerts event is worth attending for the cakes alone.

What people thought the session was going to cover and what it actually covered were two quite different things. Some wanted practical advice on how to niche though in some cases they really had done it already and interestingly others thought it might cover that sticky one for Mums and that is how you create work life balance (WLB). It covered neither of those in part because WLB is such a personal thing in terms of what it means to each of us; and I have a belief that marketing/ nicheing and other such "how to" topics come after a much more fundamental thing and that is understanding what you really want.

As one participant explained, she has no problem with working in her own time to 1.30am if necessary or at weekends because she is passionate about what she does. In fact there were many there who felt that way about their work but there were many like the Spice Girls who still had no clue as the song says So tell me what you want what you really really want...I wanna I wanna I wanna I really really really wanna zigazig ha. And despite seeming clueless about the direction of travel, the Spice Girls made their fortune.

Anyway that gives you a taster of our session for which I was grateful to receive some really fab feedback from participants which always gives me a glow (a bit like the ready brek advert). If that was not enough I was able to take some of the scrummy cupcakes home for my tribe which made the whole day even more worthwhile. I leave you with some of the evidence ;-)

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