If you are anything like me and on twitter and/ or facebook then you cannot have failed to see the references to #blogadesh. It has been a mad, crazy time in our house of late so even though I noticed them I did not explore any further until today. I was so impressed with what I read that I felt I had to do something.
Three of the top mummy bloggers in the UK, Josie, Mummytips and Nixdminx have been approached by the Save the Children to be the faces a viral multimedia marketing campaign to raise awareness about their work in Bangladesh. What is amazing is the speed with which this has spread through the blogging community and beyond.
What we can all do is add our thumbprint to SCF's petition so that they get 100,000 signatures before Nick Clegg attends the UN Summit in New York in September. I have just done it and it takes no more than a minute to complete so click http://www.facebook.com/savethechildrenuk?v=app_141330322563413. When you have done that, do share the details with all your facebook friends and twitter buddies. Also you can add the badge that I have placed over on the right on your blog or your website. The badge can be found here.
The irony of all this is not lost on me for two reasons. Firstly only last night I was saying to the OH that I wanted to do more worthwhile things with my life and we were talking about Greg Mortenson's fantastic work in Pakistan that's been documented in Three cups of tea. Separately last week, I was part of a conversation in which there was a view that many of the mummy blogs that existed dealt with topics that were of interest mainly to the nearest and dearest of the writer. This campaign goes to show the power of social networking and the benefits it can bring in terms of bringing much needed change to the world. And I am glad to be part of it all in a small way and will be following the updates from our three mummy bloggers avidly. How about you?
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